Swiss clock industry strong recovery

 Swiss clock industry strong recovery
 
   Beginning last year, the high-end luxury clock sales in China especially significant slowdown, so often the media from China bluntly asked as Richemont, Sclock and other luxury goods giant high-rise - how to deal with the immediate responses to "crisis", the resultant much the same - we generally steady growth in global sales class. In this regard, most of the Chinese media did not believe that this is a question of red tape to deal with. However, I recently studied carefully clock industry exports last year statistics of Switzerland published a few months ago, that fact may indeed regard as the company puts it, everything is getting better, and no particular signs of large-scale recession.
    Although the high exchange rate of the Swiss franc by the crumbling of the European economy, little improvement in US economic growth in China and exports plummeted to less than 1% of multiple shocks, the Swiss textile, metal, food, plastics, electrical engineering, machinery and equipment downturn in international trade round, characterized by high-end luxury Swiss clock industry is still showing a high double-digit growth, with pharmaceutical / chemical industry together to become the mainstay of the Swiss economy. According to statistics, in 2012 the Swiss clock exports in the previous year based on the excellent performance has increased by 10.9 percent to 21.4 billion Swiss francs (US $ 23.3 billion) - Notice This is the hot spot in the global economy on the basis of lack of lead on completion, perhaps reflecting the traditional way of life and consumption patterns in the immediate social and economic environment still has a stunning ability to survive.
    First, the traditional European markets a full recovery. After a long period of recession and stagnation, the Europeans again started buying luxury watches: Sales in Germany increased by 33% (in the world and fifth), the UK sales increased by 22.4% (ranking the world's tenth), and Austria increased by 32 %, the Netherlands 33%, Belgium 35%, and even deep economic crisis in Italy has increased by 16% (ranking sixth in the world), rose 17% in Spain, Greece increased by 11%. Here, it is worth thinking about is how much the purchasing power of Chinese tourists released in Europe these countries - although sometimes difficult to calculate, but at least not thus entirely attributable to the strong growth of Chinese tourists.
    Second, the Middle East and US markets performed well. Growth in the Middle East can be described as strong, the United Arab Emirates increased by 15% (ranking ninth in the world), rose 15% in Saudi Arabia, Qatar rose 24%, the latter two are not particularly many Chinese tourists, should reflect the recovery in the local market. Swiss clock exports as the second largest market, US sales increased 10.1%, close to the global average, but it should be said to be unsatisfactory. But from another perspective, if the US market to maintain the current trend of high-end clocks for the entire consumer will still play the role of stabilizer.
    Once again, the East Asian markets performed well. As for the Swiss clock industry's most important market, the slow growth of Hong Kong, China 6.8% (ranking first in the world), Mainland China grew 0.6% (ranking third in the world), but the rest of the economy outstanding performance - rose by 20% in Japan (ranking eighth in the world), South Korea increased by 22% (in the world and eleven), up 18% China Taiwan (in the world and twelve). East Asian market sales accounted for 55% of the world, far ahead of 29% of Europe, North and South America and 14% of the market, it can be said is still the Swiss clock exports lifeblood. This also explains the origins of near peak Sclock series of personnel changes, the outstanding performance in the Asian market, brand manager always have the opportunity for further promotion.
    So, the Swiss clock industry worried that the Chinese market in 2013 affected by the slowdown and the poor performance of it? Currently see no, the authorities even anticipated the situation will be eased in the second half. However, the official forecast is 2013, although still a growth year, but the growth rate will drop to single digits instead of two digits, Swiss industry seems ready to calmly deal with changes in the market this year, no wonder major brands the CEO who would be so calm and face the impact of China's market growth suddenly slowed dramatically. From long-term perspective, with the signing of Sino-Swiss FTA, plus a series of tax measures taken by the Chinese government may follow, imports China has much room for development of high-end clocks also allow Swiss industry is indeed reassuring an indisputable fact.




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